Playout Done Right: Three Powerful Ways to Improve Your Playout Workflows
Audiences expect seamless, high-quality viewing experiences across all platforms whether its live TV, OTT, or FAST and streaming,. However, budgets are reducing and the company needs operations that are faster, leaner, and more profitable. The good news is you can deliver both. Here are three powerful ways you can advance your playout strategy to meet the demands.
1. Solve tomorrow's on-air issues in today’s office hours by Rendering and Assembling ahead of time
Waiting until the on-air time to assemble and render your file based content is a legacy workflow that leads to stressed operators and on-air mistakes that cost both time and money and leads to a less than optimal program output. By pre-rendering file based content well ahead of time the QC process can be greatly automated and shifted into office hours, increasing efficiency and productivity, improving the content and saving both time and money. Quite simply operators can:
- Catch and fix issues before airtime, maybe in office hours the day before
- Ensure consistency and compliance across versions
- Reduce stress and on -air issues.
2. Streamline Cross-Platform Versioning
Assembling ahead enables platform-specific versions to be created in advance—adjusting graphics for OTT, inserting region-specific ads, or fine-tuning subtitles for global markets, resulting in a much streamlined supply chain, again increasing efficiency and reducing costs. Instead of creating and storing multiple versions and delivering them to different end points per playout platform, broadcasters can leverage a common content pool, automatically assembling ahead of time into the transmission stream format. This consolidates silos and reduces workflow blocks, such as encoding and QC, into single comprehensive process delivering:
- Consistent ad placement across regions
- Optimized encoding for each platform
- Accurate metadata and language tracks
This approach eliminates duplication, reduces human error, and speeds up delivery. Plus, every version is high-quality and ready to go—without the last-minute scramble.
3. Become more flexible and agile by using the Cloud
Utilize the dynamic scalability of the cloud by deploying cloud native playout software. Scale up and down in minutes to suit the content: turn on resources to play out a live show, scale back to play back file based content; all of which minimizes the resources used, increasing efficiency and reducing costs. Building expensive on-prem infrastructure scaled to peak loads is no longer necessary; a hybrid option can be designed to cover usual demand and peaks can be scaled into the cloud.
The cloud has additional benefits built in:
- World class content security
- Inherent reliability and failovers to reduce downtime
- Global availability and fast dynamic scaling
The cloud isn’t just flexible and cost effective—it’s reliable and very secure, bringing confidence to every broadcast..
Rethinking your broadcast playout? Drop us an email at info@bcnexxt.com