NAB this year isn’t about incremental change. Broadcasters and content owners are navigating real pressure, from shifting economics, potential infrastructure disruption, and rising audience expectations. The conversations have moved from what’s next to what now. Three key areas that we will be meeting customers and potential customers on cover: how they leverage playout to maximize monetization, the opportunity around a potential C-band clawback, and best approach for managing HDR.
The industry has outgrown the idea of playout as a fixed, back-end function.
In today’s world, FAST, AVOD, hybrid models etc.. are dynamic. They launch quickly, evolve constantly, and compete for attention in crowded platforms. That means infrastructure is no longer neutral. It directly impacts revenue.
The operators winning today are those who can:
This is where modernization matters. With Vipe, playout goes from managing channels to maximizing monetization.
The FCC’s inquiry into the upper C-band spectrum is raising the alarm bells. C-band remains critical for delivering live content across the U.S. But if this follows the path of the 2020 reallocation, it could trigger another rapid industry transition, this time on the distribution side.
That disruption could accelerate the move to IP-based distribution. And with it comes opportunity:
Instead of sending fully assembled channels via satellite, broadcasters can deliver content, schedules, and metadata over IP - creating channels locally and dynamically.
This is a great opportunity for you to rebuild your distribution in a way that achieves better business outcomes.
Read our blog to learn more about the potential C-band clawback.
Viewer expectations continue to rise and HDR is a big part of that.
HDR delivers:
Adoption is growing across both broadcast and streaming. But implementation is far from simple. Broadcasters are facing:
There’s no universal approach yet, thus we are taking a practical stance:
Read our blog to learn more about managing HDR requirements.
We will be hosting conversations in the IABM lounge (LVCC North Hall Room 257LMR) and showcasing Vipe in action across the show floor.
To book a meeting, please click here: https://vipe-playout.webflow.io/nab
NAB this year isn’t about incremental change. Broadcasters and content owners are navigating real pressure, from shifting economics, potential infrastructure disruption, and rising audience expectations. The conversations have moved from what’s next to what now. Three key areas that we will be meeting customers and potential customers on cover: how they leverage playout to maximize monetization, the opportunity around a potential C-band clawback, and best approach for managing HDR.
The industry has outgrown the idea of playout as a fixed, back-end function.
In today’s world, FAST, AVOD, hybrid models etc.. are dynamic. They launch quickly, evolve constantly, and compete for attention in crowded platforms. That means infrastructure is no longer neutral. It directly impacts revenue.
The operators winning today are those who can:
This is where modernization matters. With Vipe, playout goes from managing channels to maximizing monetization.
The FCC’s inquiry into the upper C-band spectrum is raising the alarm bells. C-band remains critical for delivering live content across the U.S. But if this follows the path of the 2020 reallocation, it could trigger another rapid industry transition, this time on the distribution side.
That disruption could accelerate the move to IP-based distribution. And with it comes opportunity:
Instead of sending fully assembled channels via satellite, broadcasters can deliver content, schedules, and metadata over IP - creating channels locally and dynamically.
This is a great opportunity for you to rebuild your distribution in a way that achieves better business outcomes.
Read our blog to learn more about the potential C-band clawback.
Viewer expectations continue to rise and HDR is a big part of that.
HDR delivers:
Adoption is growing across both broadcast and streaming. But implementation is far from simple. Broadcasters are facing:
There’s no universal approach yet, thus we are taking a practical stance:
Read our blog to learn more about managing HDR requirements.
We will be hosting conversations in the IABM lounge (LVCC North Hall Room 257LMR) and showcasing Vipe in action across the show floor.
To book a meeting, please click here: https://vipe-playout.webflow.io/nab
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