OKAST Builds a Monetization-First Platform on Vipe
For much of broadcast and early OTT history, playout was treated as a fixed technical function. It was something you deployed once, optimized for peak capacity, and rarely revisited. That model no longer reflects how streaming (or any other content distribution) businesses operate today.As FAST and ad-supported streaming mature, playout has moved from the background into the center of strategic decision-making. According to Cédric Monnier, CEO of OKAST, this shift is being driven by economics and the ability to compete on audience experience.“At OKAST, everything starts with monetization,” Monnier explains. “FAST, AVOD, SVOD, these are business models. Our role is to help content owners generate revenue across them. Infrastructure has to support that goal.”